The video must be uploaded in a vertical or square aspect ratio.Each Shorts video must be no longer than 60 seconds.There are only two main requirements that you’ll need to remember when making Shorts on YouTube. To find this feature, simply navigate to the “Permission” menu within your YouTube studio, and use the “Scheduled” feature to adjust your settings as desired. You’ll be publishing content at the right time, while doing the work well in advance. So, if you have found through experience that Saturday morning is the best time to load new content – but you’d rather not be working at that time – you can simply schedule your Short to be released. To maximize the impact of the Shorts you create on YouTube, you can easily schedule a time for your next Short to be published. Given its tremendous popularity and the potential for even further growth as Shorts become utilized by more and more content creators, it seems like an easy choice to incorporate this type of content into your channel’s strategy. Despite being very new to the platform, YouTube Shorts are already being watched more than 15 billion times daily around the world. Increased Reachīuilding a channel on YouTube is all about growing your reach, and Shorts are already proving to be a powerful way to do just that. That being said, adding music to video has become increasingly simple with video editors like Promo that offer a built-in royalty-free music library. You can simply select a track from the library that suits your needs, and continue creating. So, if you are creating a quick video right on Shorts, you don’t need to bother sourcing your own music or audio tracks to back it up. A Built-in Music LibraryĪs a starting point, the Shorts feature on YouTube includes a music library that you can use at no charge. That being said, it would be a mistake to overlook this new part of the platform, as Shorts have a lot to offer when implemented correctly and should become an integral part of any YouTube marketing strategy. If you already have a YouTube channel, or if you are in the process of getting one started for your brand, you may be wondering why you should bother with short videos on YouTube. Also, if you include the hashtag “#shorts” in your title or description, your video may be discovered by YouTube users who are looking at Shorts that have recently been uploaded. Anyone who is subscribed to your channel will see the Shorts in their feed along with your regular videos. If you have an established channel, you won’t have to worry about doing anything special to push your Shorts to your audience. Regardless – Shorts are already raking in about 15 billion views a day worldwide. It is likely that as this format gains popularity, it will be pushed higher up on the page. They will usually be further down at the bottom of the YouTube home screen or when scrolling inside a specific channel. With lower commitment in mind for the viewers. They offer a completely new experience for YouTube viewers. While Shorts do cater to mobile users thanks to the vertical aspect ratio, they can be viewed by anyone using YouTube on desktop as well, and remain on a channel indefinitely. This is opposed to YouTube Stories, mobile-only content that disappears from a creator’s channel after a week. Shorts are visible anywhere standard YouTube videos can be seen. One of the great things about YouTube Shorts is that they are easy for viewers to find. YouTube is intent on pushing this new feature, which is something you can and should take advantage of as it is the newest player on the short video market and has the potential to become the next ‘it’ platform of 2022. Although both formats are supported it is recommended you use the vertical 9:16 video aspect ratio. YouTube Shorts can be viewed on desktop and mobile but must be uploaded in a vertical or square aspect ratio. Limited to 60 seconds, YouTube Shorts are meant to be enjoyed anytime, anywhere. YouTube Shorts is a new feature that YouTube rolled out worldwide. Read on to learn why YouTube shorts deserve your attention, and how you can leverage them to grow your YouTube channel and engage with your audience in 2022. We’re going to take a look at YouTube’s hottest new content format. First available in India in late 2020, this new YouTube feature is finally rolling out to users all over the world. As content creators and marketers, we’re always looking for new ways to expand our online reach.Įnter YouTube Shorts, an exciting new TikTok-like format that gives creators on the world’s most popular video platform a new way to connect with their audience.
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